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Discipline
Hotel and Tourism Management
3
Business
1
Refined Subjects
Marketing
2
Leisure and Recreation
1
Keywords
China -- Hong Kong
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3
Amusement parks
1
Amusement parks -- Marketing
1
Food service -- Marketing
1
Hospitality industry -- Marketing
1
Resource Type
Others
3
Creator / Instructor
Lin, Pearl
2
Du, Xianxu
1
Ocean Park
1
Shi, Lei
1
Affiliation
Hong Kong Polytechnic University
1
Year
2023
2
Language
English
2
Chinese
1
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
2
Related PolyU Courses
HTM3209 Attractions and Visitor Management
1
HTM4335 Theme Parks and Attractions
1
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China -- Hong Kong
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